SF Veneer (Dr Soto)

According to our open methodology, this clinic scored 65/100 for transparency, reputation, service accessibility, and digital visibility.

Overall rank: #3 of 15 ranked clinics · Last checked: 24 September 2026

65/100

Positions by Rating Profile

  • Overall Transparency & Trust#365/100
  • Best for Expats#361/100
  • Best for Dental Implants#458.2/100
  • Best for Emergency Dental Carenot ranked
  • Best Price Transparency#357.3/100
  • Best English-speaking Clinics#364.2/100
  • Best for Families / Childrennot ranked
  • Sleep Dentistry (GA / deep sedation)not ranked

General Anaesthesia & Deep Sedation

Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.

  • ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No sedation/anesthesia info found on sfveneer.com

See all clinics offering sleep dentistry →

Summary

Cosmetic dental practice led by Dr. Robert Soto specializing in porcelain veneers. The website lists the dentist, services and before/after photos. Its FAQ gives veneer fees of $2,400 (porcelain) and $1,200 (composite) per tooth, and its video consultation is free.

Veneer fees published in the FAQ (USD); other prices not published. Instagram @doctorsoto.

Strengths

  • Information Transparency: 20 of 20 points.
  • Reputation & Reviews: 17.5 of 20 points.
  • No red flags identified in public sources.

Weaknesses

  • Price Transparency: 5 of 15 verifiable points (missing: cleaning price listed; filling price listed; crown price listed; implant price listed; x-ray / imaging price listed)
  • AI & Search Visibility: 3 of 8 verifiable points (missing: mentioned for: best dentist San Francisco; mentioned for: English speaking dentist San Francisco; mentioned for: dental implants San Francisco; mentioned for: emergency dentist San Francisco; mentioned for: San Francisco dental clinic for expats)

Score Breakdown

Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).

Information Transparency

20 / 20

Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.

✓ Has a working website The clinic's website, sfveneer.com, presents its dentists, services, fees for veneers and contacts. [sf-veneer-dr-soto-i9] 4/4
✓ Dentist names listed The clinic's website names its dentists, Dr. Robert Soto and Dr. Mike Villavecer, each with his own page. [sf-veneer-dr-soto-i9-2] [sf-veneer-dr-soto-i9-3] [sf-veneer-dr-soto-doclic] [sf-veneer-dr-soto-doclic-2] 3/3
✓ Dentist specializations listed Dr. Soto's page gives his University of the Pacific degree, general dentistry residency, Kois Center training and cosmetic dentistry academy membership. [sf-veneer-dr-soto-i9-2] 2/2
✓ Real clinic photos The clinic's home page shows its reception area and Dr. Soto with a patient in a treatment room. [sf-veneer-dr-soto-i9] 2/2
✓ Service list published The clinic's website lists its services: veneers, Invisalign, dental implant restorations, teeth whitening and general dentistry. [sf-veneer-dr-soto-i9] 3/3
✓ Clear contact details Phone (415) 398-8555 and e-mail [email protected] on the clinic's website. [sf-veneer-dr-soto-i9-4] [sf-veneer-dr-soto-i9] 2/2
✓ English website version The clinic's website is in English. [sf-veneer-dr-soto-i9] 2/2
✓ Address and map published 490 Post Street, Suite 1450, on the clinic's patient-information page, with an embedded Google map. [sf-veneer-dr-soto-i9-4] 2/2

Price Transparency

5 / 15

Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.

✓ Prices or price ranges published The clinic's FAQ gives its current veneer fees: $2,400 per porcelain veneer and $1,200 per composite veneer. [sf-veneer-dr-soto-i9-5] 3/3
✗ Cleaning price listed No cleaning price on the clinic's website, read in full. [sf-veneer-dr-soto-i9-5] [sf-veneer-dr-soto-i9] 0/2
✗ Filling price listed No filling price on the clinic's website, read in full. [sf-veneer-dr-soto-i9-5] [sf-veneer-dr-soto-i9] 0/2
✗ Crown price listed No crown price on the clinic's website, read in full. [sf-veneer-dr-soto-i9-5] [sf-veneer-dr-soto-i9] 0/2
✗ Implant price listed No implant price on the clinic's website, read in full. [sf-veneer-dr-soto-i9-5] [sf-veneer-dr-soto-i9] 0/2
✓ Consultation price listed The clinic's initial video consultation is free, with a cost estimate; an in-office exam and X-rays are charged at an unstated fee. [sf-veneer-dr-soto-i9-6] [sf-veneer-dr-soto-i9-5] 2/2
✗ X-ray / imaging price listed No X-ray fee: the clinic's FAQ says new patients pay for an examination and X-rays but gives no amount. [sf-veneer-dr-soto-i9-5] 0/2

Reputation & Reviews

17.5 / 20

Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.

✓ Google rating (Bayesian-adjusted) as of 2026-08-26 [sf-veneer-dr-soto-deepen] 6/6
◐ Google review volume as of 2026-08-26 [sf-veneer-dr-soto-deepen] 2/3
✓ Review recency Most recent visible reviews all dated 'a month ago' as of 2026-08-26. [sf-veneer-dr-soto-deepen] 3/3
✓ Clinic responds to reviews Owner replied to all reviews checked, most recently 2026-09-18. [sf-veneer-dr-soto-deepen-13] 2/2
✓ No recurring complaints Zero 1-2 star reviews among 124. [sf-veneer-dr-soto-deepen-17] 2/2
✓ No suspicious review patterns No burst and no templated texts: the 10 reviews read (dated 2026-01-15 to 2026-09-17) fall on 9 different days, at most 3 five-star reviews fall within any 3 days, and no two open with the same wording. [sf-veneer-dr-soto-deepen-21] 2/2
✗ Active Facebook presence No Facebook page found for this clinic [sf-veneer-dr-soto-deepen-18] [sf-veneer-dr-soto-deepen-19] [sf-veneer-dr-soto-deepen-20] 0/1
✗ TripAdvisor presence TripAdvisor search returns no matching business; no TripAdvisor link on site or GBP. [sf-veneer-dr-soto-deepen-14] 0/0.5
✓ Other review platforms Healthgrades profile of Dr. Robert Soto at the clinic's address and phone: 5.0 from 1 rating. [sf-veneer-dr-soto-platforms] 0.5/0.5

Medical Infrastructure

8 / 15

The range of publicly documented equipment and services. This measures documented availability, not clinical quality.

✓ On-site X-ray Own visit process includes taking x-rays; also required of traveling patients. [sf-veneer-dr-soto-deepen-9] 2/2
? CBCT (3D imaging) 0/2
✓ Implantology The clinic restores dental implants; the implants themselves are placed by its partner oral surgeons and periodontists. [sf-veneer-dr-soto-i9-7] 2/2
✓ Orthodontics Invisalign clear aligners have their own page on the clinic's website. [sf-veneer-dr-soto-i9-8] 2/2
✗ Oral surgery Site states surgical procedures are referred out, not performed in-house. [sf-veneer-dr-soto-deepen-7] [sf-veneer-dr-soto-deepen-8] 0/2
✗ Pediatric dentistry Full 5-service scope and all pages read; no pediatric mention (adult cosmetic/veneer practice). [sf-veneer-dr-soto-deepen-10] 0/1.5
? Emergency care 0/1.5
✓ Works with international patients Dedicated page documents a program for international/traveling patients. [sf-veneer-dr-soto-deepen-15] 2/2

Communication & Service

5 / 10

How easy it is to contact the clinic, get answers, and book - especially for international patients.

✗ WhatsApp / LINE available No WhatsApp or LINE contact on the clinic's website, read in full: phone, e-mail and forms only. [sf-veneer-dr-soto-i9] 0/2
? Response speed 0/1.5
✓ English spoken The clinic's website, forms and video consultations are in English. [sf-veneer-dr-soto-i9] [sf-veneer-dr-soto-i9-6] 2.5/2.5
✓ Pre-visit consultation possible Free video consultation service based on submitted photos. [sf-veneer-dr-soto-deepen-11] 1.5/1.5
✓ Clear service explanations Each service has its own page explaining it in plain language, e.g. the types of veneers and the visits of the treatment. [sf-veneer-dr-soto-i9-9] [sf-veneer-dr-soto-i9-7] 1/1
✗ Convenient opening hours Mon-Fri 8:30am-5pm (GBP); no weekend, no evening. [sf-veneer-dr-soto-deepen-12] 0/1.5

AI & Search Visibility

3 / 10

Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist San Francisco", "English speaking dentist San Francisco", "dental implants San Francisco", "emergency dentist San Francisco", "San Francisco dental clinic for expats".

✗ Mentioned for: best dentist San Francisco [sf-veneer-dr-soto-deepen-2] 0/1
✗ Mentioned for: English speaking dentist San Francisco [sf-veneer-dr-soto-deepen-3] 0/1
✗ Mentioned for: dental implants San Francisco [sf-veneer-dr-soto-deepen-4] 0/1
✗ Mentioned for: emergency dentist San Francisco [sf-veneer-dr-soto-deepen-5] 0/1
✗ Mentioned for: San Francisco dental clinic for expats [sf-veneer-dr-soto-deepen-6] 0/1
✓ Structured data on website JSON-LD Dentist schema present on the homepage. [sf-veneer-dr-soto-deepen-16] 1.5/1.5
? Google indexing quality 0/2
✓ Dedicated service pages Each service on the clinic's website has its own page (veneers, Invisalign, implant restorations, whitening, general dentistry). [sf-veneer-dr-soto-i9] [sf-veneer-dr-soto-i9-9] [sf-veneer-dr-soto-i9-8] 1.5/1.5

Licensing & Credentials

Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.

Clinic operating licence: not checked against public sources yet — unverified, no penalty

Dentists & professional licences

DentistSpecializationLicence No.Notes
Dr. Robert Soto, DDS [sf-veneer-dr-soto-doclic]Cosmetic dentistry, porcelain veneers57481California dental licence number as the dentist lists it in the federal NPI Registry (NPI 1184862187); taken from that record, not from the Dental Board of California.
Dr. Mike Villavecer, DDS [sf-veneer-dr-soto-doclic-2]—104968California dental licence number as the dentist lists it in the federal NPI Registry (NPI 1811505852); taken from that record, not from the Dental Board of California.

Red Flags

No red flags identified in the public sources we reviewed.

Data We Could Not Verify

  • Medical Infrastructure: CBCT (3D imaging)
  • Medical Infrastructure: Emergency care
  • Communication & Service: Response speed
  • AI & Search Visibility: Google indexing quality

Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.

Contact Information

Websitehttps://www.sfveneer.com/
Phone(415) 398-8555
Google MapsMap listing
Address490 Post St., Suite 1450, San Francisco, CA 94102, USA

Contact details are provided for identification only and may change; verify with the clinic directly.

Sources

IDSourceWhat it supportsAccessed
sf-veneer-dr-soto-doclichttps://npiregistry.cms.hhs.gov/provider-view/1184862187NPPES record for FERNANDO ROBERTO SOTO, D.D.S. (NPI 1184862187, status Active) lists CA taxonomy 'Dentist' with license 57481, and lists 'ROBERT SOTO' as a registered other/used name - matching the clinic's marketing name Dr. Robert Soto. Registered practice address is in Hayward, CA, not the clinic's Post St address.2026-08-25
sf-veneer-dr-soto-doclic-2https://npiregistry.cms.hhs.gov/provider-view/1811505852NPPES record for MICHAEL VILLAVECER, DDS (NPI 1811505852, status Active) lists CA taxonomy 'Dentist, General Practice' with license 104968, address 2827 Franklin St, San Francisco - same city as the clinic though not its exact Post St suite; unique name match.2026-08-25
sf-veneer-dr-soto-deepenhttps://www.google.com/maps/place/Robert+Soto,+DDS+%7C+Premier+Cosm…Google rating 5.0 (122 reviews) as of 2026-08-26 for 'Robert Soto, DDS | Premier Cosmetic Dentistry in San Francisco', 490 Post St Ste 1450.2026-08-26
sf-veneer-dr-soto-deepen-2search:best dentist San FranciscoAI/search visibility scout 2026-08-26: not present in top results2026-08-26
sf-veneer-dr-soto-deepen-3search:english speaking dentist San FranciscoAI/search visibility scout 2026-08-26: not present in top results2026-08-26
sf-veneer-dr-soto-deepen-4search:dental implants San FranciscoAI/search visibility scout 2026-08-26: not present in top results2026-08-26
sf-veneer-dr-soto-deepen-5search:emergency dentist San FranciscoAI/search visibility scout 2026-08-26: not present in top results2026-08-26
sf-veneer-dr-soto-deepen-6search:dentist for expats San FranciscoAI/search visibility scout 2026-08-26: not present in top results2026-08-26
sf-veneer-dr-soto-deepen-7https://www.sfveneer.com/general-dentistry-san-franciscoPage text: "We work closely with top oral surgeons, periodontists, orthodontists, and endodontists to provide specialty treatment for placement of implants, wisdom teeth extractions, severe periodontal disease, complex orthodontics, and root canals when needed." - a referral-out model.2026-09-24
sf-veneer-dr-soto-deepen-8https://www.sfveneer.com/cosmetic-dental-implants-san-franciscoImplants page: "we partner with the best oral surgeons and periodontists in San Francisco. Our network of surgeons provides dental implants, while Dr. Soto designs and places the crown"2026-09-24
sf-veneer-dr-soto-deepen-9https://www.sfveneer.com/traveling-patientsPage text: "we will perform a full exam, take x-rays if needed, take photos, complete a 3D scan..."; international patients asked to provide "a complete set of x-rays."2026-09-24
sf-veneer-dr-soto-deepen-10https://www.sfveneer.com/Full site (30-URL sitemap, complete 5-service scope: Veneers, Invisalign, Implant Restorations, Whitening, General Dentistry) and home/patient-information/traveling-patients pages read; no pediatric/children mention anywhere.2026-09-24
sf-veneer-dr-soto-deepen-11https://www.sfveneer.com/virtual-consultationPage text: "Request your FREE video consultation for veneers today... Simply submit your photos, and our expert team will review them and provide you with a personalized, professional assessment."2026-09-24
sf-veneer-dr-soto-deepen-12https://www.sfveneer.com/patient-informationPage text: "Mon 8:30 a.m. - 5:00 p.m. ... Fri 8:30 a.m. - 5:00 p.m." (page had a conflicting shorter Friday value elsewhere); Google Business Profile confirms Mon-Fri 8:30 AM-5 PM, Sat/Sun closed - no evening or weekend under either version.2026-09-24
sf-veneer-dr-soto-deepen-13https://www.google.com/maps?cid=3635922792000541229&hl=enGoogle listing 2026-09-24: owner replies present on all 10 reviews read across both sorts, most recent reply 2026-09-18.2026-09-24
sf-veneer-dr-soto-deepen-14https://www.tripadvisor.com/TypeAheadJson?action=API&query=Robert%2…TripAdvisor's own typeahead search returned zero matching business results (unrelated Robert-named SF monuments/attractions, generic hotels); no TripAdvisor link on site or Google listing.2026-09-24
sf-veneer-dr-soto-deepen-15https://www.sfveneer.com/traveling-patientsPage text: "For International Patients: ...we can condense this process into two visits... Whether you live in the United States or live overseas, we can help!"2026-09-24
sf-veneer-dr-soto-deepen-16https://www.sfveneer.com/Homepage JSON-LD: {"@type":"Dentist", ...}.2026-09-24
sf-veneer-dr-soto-deepen-17https://www.google.com/maps?cid=3635922792000541229&hl=enGoogle listing 2026-09-24: histogram shows 0 reviews at 1-star or 2-star out of 124 total.2026-09-24
sf-veneer-dr-soto-deepen-18https://www.facebook.com/Facebook pages matching "SF Veneer Dr Soto": no matching dental page among the results2026-09-30
sf-veneer-dr-soto-deepen-19https://www.facebook.com/Facebook pages matching "SF Veneer" alone: the only similarly-named page ("Sfveneer") turned out to be an unrelated furniture/wood-veneer page linking to kamawoods.com, not a dental clinic2026-09-30
sf-veneer-dr-soto-deepen-20https://www.facebook.com/Facebook pages matching the clinic's own phone number (415) 398-8555: no results2026-09-30
sf-veneer-dr-soto-i9https://www.sfveneer.com/The clinic's website, read 2026-10-01 in full (48 pages from its sitemap, FAQ and articles): services pages for veneers, Invisalign, dental implant restorations, teeth whitening and general dentistry; pages for Dr. Robert Soto and Dr. Mike Villavecer, a smile gallery, virtual consultation, traveling-patients and patient-information pages; the home page shows photos of the practice's reception area and of Dr. Soto with a patient in a treatment room; phone (415) 398-8555, e-mail [email protected]; links to its Instagram account; no WhatsApp contact and no link to any review platform2026-10-01
sf-veneer-dr-soto-i9-2https://www.sfveneer.com/meet-robertPage "Meet Robert Soto, DDS", read 2026-10-01: graduate of the University of the Pacific, Arthur A. Dugoni School of Dentistry; Advanced Education in General Dentistry residency; courses at the Kois Center; member of the American Dental Association, the San Francisco Dental Society and the American Academy of Cosmetic Dentistry2026-10-01
sf-veneer-dr-soto-i9-3https://www.sfveneer.com/dr-mike-villavecerPage "Meet Dr. Villavecer", read 2026-10-01: Dr. Mike Villavecer, DDS, University of the Pacific, Arthur A. Dugoni School of Dentistry, with a passion for general and cosmetic dentistry2026-10-01
sf-veneer-dr-soto-i9-4https://www.sfveneer.com/patient-informationPage "Patient Information", read 2026-10-01: address 490 Post St., Suite 1450, San Francisco, CA 94102 (corner of Post and Mason Streets), with an embedded Google map; opening hours; phone (415) 398-8555; forms to e-mail to [email protected]; a free personalized video consultation with a cost estimate2026-10-01
sf-veneer-dr-soto-i9-5https://www.sfveneer.com/faq-porcelain-veneersPage "Frequently Asked Questions", read 2026-10-01: "In our office, the current fee for each porcelain veneer is $2400. Composite veneers are $1200 per veneer. New patients should expect to pay for a full examination and x-rays unless they have a current set" (no amount given for the examination or X-rays); payment by cash, check, card or Cherry financing2026-10-01
sf-veneer-dr-soto-i9-6https://www.sfveneer.com/virtual-consultationPage "Virtual Consultation", read 2026-10-01: "Request your FREE video consultation for veneers" - patients submit photos and receive a personalized video with recommendations and a cost estimate, "all at no cost to you"2026-10-01
sf-veneer-dr-soto-i9-7https://www.sfveneer.com/cosmetic-dental-implants-san-franciscoPage "Dental Implant Restorations", read 2026-10-01: implant crowns and restorations by the practice, with the implants placed by partner oral surgeons and periodontists; candidacy, bone grafting and aftercare explained2026-10-01
sf-veneer-dr-soto-i9-8https://www.sfveneer.com/invisalign-san-franciscoPage "Invisalign", read 2026-10-01: Invisalign clear-aligner treatment for adults and teens2026-10-01
sf-veneer-dr-soto-i9-9https://www.sfveneer.com/veneers-san-franciscoPage "Premium Veneers in San Francisco", read 2026-10-01: porcelain, composite, minimal-prep and no-prep veneers, and the visits of the treatment from the initial examination with X-rays, photos and scans to the final veneers2026-10-01
sf-veneer-dr-soto-platformshttps://www.healthgrades.com/dentist/dr-robert-soto-25v4qHealthgrades: profile of Dr. Robert Soto, DDS, office at 490 Post St Ste 1450, San Francisco, (415) 398-8555 - the clinic's address and phone: 5.0 from 1 rating (checked 2026-10-01)2026-10-01
sf-veneer-dr-soto-deepen-21https://www.google.com/maps?cid=3635922792000541229&hl=enGoogle listing the clinic's own (Cosmetic dentist; 490 Post St Ste 1450, San Francisco, CA 94102, United States), read 2026-10-02 in 2 review orders (lowest-rated first, newest first): 5.0 from 124 reviews (1★ 0 / 2★ 0 / 3★ 0 / 4★ 0 / 5★ 124); 10 distinct reviews read, dated 2026-01-15 to 2026-09-17, 9 with an owner reply.2026-10-02

Change History

DateChange
2026-10-02Read the clinic's Google listing on 2026-10-02 in 2 review orders (10 distinct reviews, dated 2026-01-15 to 2026-09-17; 5.0 from 124): suspicious review patterns false.
2026-10-01Review platforms re-checked: Dr. Robert Soto has a Healthgrades profile at the clinic's address and phone (5.0 from 1 rating), so "reviewed on other platforms" changed from unknown to yes.
2026-10-01Re-read the clinic's website on 2026-10-01: its FAQ publishes veneer fees ($2,400 porcelain, $1,200 composite) and its virtual consultation is free, so published prices and the consultation price are now recorded as present; presence on other review platforms is withdrawn to unknown, as the site links none and WhatClinic lists none.
2026-09-30Searched Facebook on 2026-09-30 by the clinic's name and by its phone number; the only similarly-named page turned out to be an unrelated furniture business, so no matching page was found (the site links only Instagram).
2026-09-24Re-read on 2026-09-24: the clinic's website (general-dentistry, virtual-consultation, traveling-patients and patient-information pages) and its Google listing. Recorded: digital X-rays are taken in-house, but tooth extractions, implant placement and complex orthodontics are referred out to specialist oral surgeons rather than performed by the practice; a documented program for international and traveling patients; a photo-submission video consultation service; and Monday-Friday office hours with no evening or weekend availability. No pediatric dental care is documented. Google rating remains 5.0 from 124 reviews, all five-star, with active owner replies. Not found on TripAdvisor. Still unverified: Facebook presence and emergency-care arrangements.
2026-08-26Deepen 2026-08-26: rechecked website/contacts/Google reputation via live Google Maps visit (rating 5, 122 reviews) and operating status; added external sources (Maps place page + NPPES registry citations); ran 5-query AI/search visibility scout; no uncited sources existed to triage.
2026-08-25License verification 2026-08-25 against NPPES NPI Registry: Dr. Robert Soto (registered as Fernando Roberto Soto, alias 'Robert Soto') found with CA license 57481; Dr. Mike Villavecer found with CA license 104968. No clinic-level NPI found under two business-name variants.
2026-07-08Initial data collection.

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